Steinway’s official playlists, including a rotating monthly “Steinway Select” playlist exclusive to Apple Music, will introduce millions of listeners to the best of piano music.
NEW YORK, NY (October 26, 2018) Steinway & Sons has officially joined the Apple Music curator program, comprising Steinway–curated playlists and content, many exclusive to Apple Music. This mutually beneficial relationship will enhance Steinway’s existing customer experience and allow them to reach a previously untapped market of Apple Music listeners. The iconic Steinway brand will serve as a beacon to listeners into the vast worlds of classical and jazz piano music, providing guideposts for the best in performance and sound quality.
“We are thrilled to add our 165 years of heritage, quality and music to Apple’s world-class streaming service.”
“We are thrilled to add our 165 years of heritage, quality and music to Apple’s world-class streaming service.” said Steinway & Sons CEO, Ron Losby.
The hallmark of Steinway’s Apple Music curator profile will be the Apple Music–exclusive “Steinway Select” playlist, refreshed monthly, featuring the finest new and classic performances across genres. The profile will also feature a mix of classical, jazz, popular, and mood-based playlists alongside several Steinway Immortals playlists. Other Apple–exclusive content will include playlists curated by the extensive roster of Steinway Artists, along with digital album releases drawn from the Steinway & Sons record label, showcasing artists and repertoire with the goal of bringing the most pristine captured sounds of the world’s finest piano to the largest audience possible.
About Steinway & Sons
Since 1853, Steinway pianos have set an uncompromising standard for sound, touch, beauty, and investment value. Because of a dedication to continuous improvement, today’s Steinway remains the choice of 9 out of 10 concert artists, and it is the preferred piano of countless musicians, professional and amateur, throughout the world. For more information, visit www.shiw2.com.
Steinway & Sons